The Today Sponge Makes a Comeback

This post was published at Empowher

Re-released Today Sponge

Re-released Today Sponge

The Today Sponge is back in United States pharmacies and in an effort to become as popular as it was in the 1980s and 90s, its packaging has a new look to target younger generations of women.

The contraceptive sponge, a sponge made of plastic foam, helps to prevent pregnancy by covering the cervix and keeping sperm from entering the uterus and by rendering sperm immobile through the release of spermicide. According to the New York Times, the sponge was introduced in 1983 and disappeared just over a decade later due to manufacturing issues. Though rereleased in 2005, it was not as popular as it once was and the company was forced to declare bankruptcy two years later.

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